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Why do we buy Coke or Pepsi, or vote Republican or Democrat?
Psychologists have studied the question minutely. Watch TV
ads to understand the science of persuasion.
The presidential debates are the most spotlighted
communication forum in the world. Learn how to deliver your
case, and how not to, by watching men vie for 'the most powerful man
in the world.'
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Understand the psychology of persuasion
