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Watch a mock jury deliberate an actual
case, and see how reason and bias battle |
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for juror's minds |
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How bias, reason, and memory are used
to decide |
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Psychological decision models |
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Jury research on the decision making
process |
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When the jury decides - placing your
influence where it works |
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Arguments |
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How to use the three basic types of
arguments to structure testimony |
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Constructing
arguments that persuade |
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Common errors in
constructing arguments |
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Locating the
weaknesses in opponents' arguments |
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Structuring
arguments to make the fact finder want to find in your
favor |
Persuasion: Combining Memory, Decision Theory, Communication
Principles,
and Arguments to Get the Best Results |
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Persuading with the
opening statement |
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The psychological
basis of persuasion |
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Three rules of
persuasion |
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Practical Applications |
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Trials, oral
arguments, negotiations, briefs and other persuasive settings |
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"Kissing the
Blarney Stone" - how to make sure you use persuasion principles |
